Lakme Fashion Week 2024: Designer Aneeth Arora on Péro’s collaboration with hello kitty

Hello kitty is not a cat, she was born in the suburbs in longon and her hobbies include baking cookies and making new friends. Earlier this year, when Entertainment Company Sanrio reiterated that their beloved cartoon character with whiskers and pointy ears was a little girl, it still came as a Surprise to some. Sanrio Deals in All Things Kawaii or “Cute” and with the Totemic Japanese Brand Completing Five Decades, Perhaps they are wanted to leave no room for confusion. At Péro’s Spring Summer ’25 Show at Lakme Fashion Week on Wednsday Night, A Hello Kitty Masscot Walked Around in Péro, While a Big Soft Toy Sat in the Audence. There was many reminders of the global marketing phenomenon that has worked with luxury brands like Balenciaga in the past and now casio, crocs and acidas. Yet for Most of the Attendes, The Night Was also a celebration of founder and designer ane willra’s 15-yar-jorney and the craft and Rigorous processes that have taken Péro to 35 Countrys and Approximately 300 Shops.

Most Fashion Journalists Refer to Aneth as reclusive or camera shy. She prefers not to take a runway bow, would raather travel to the interiors of India than vacation abroad IS Yet to launch her own retail store.

At the show, Several said they could buy spot her. “Hello kitty and péro have many similars. The Character does not have a mouth… we too let our work for its, “She had observed ahead of the show. Said work lived up to the adulation that night. In their press note, péro terms it “‘cottagecore kawaii’, a mix of cottagecore and ‘Grandma core’ that borrows from delicate laces, ebroidery and prints seen in bed line in calcutta and arropa.” Japanese Floral Print and Nautical Sailor Stripes Were Matched with Beadwork, Origami Hearts, Tassels and Hand Crochet.

“I have been a fan of pero since Attending their exhibition at Amethyst More than a decade ago. I love her use of color, Attention to detail and most of all the storytelling. One of my favorite collections was a collaboration with princess pea, from which i have a woollen jacket as a miniature princess pea doll that have a miniature pero decl Aside from the craftsmanship, I am happy to wear garments that I know have been made with ethical production processes ”Justine DependingInterior designer

“As a student in textile design, I Told MySelf I would make my own fabric if I ever start a label,” She has recalled often. ‘Hello Péro’ does not disappoint, with chanderi from Madhya Pradesh, ‘Mashru’ from Gujarat, Gabardine and Taffeta Silks from Karnataka and Tamil Nadu. The styling is fresh and the silhouettes are both feminine and unisex. “I am notorious for doing oversize and anti-fit,” She explained. “Also embroidery and feminine pieces and masculine broad-shared Jackets. But everything is more fluid these days. Unisex Gives Us a lot of freedom and playfulness, while earlier our menswear was serial and restricted to men’s stores. ”

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Aneeth Arora | Photo Credit: Special Arrangement

Were a hello kitty fan before this collab?

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I Had Lunch Boxes with Hello Kitty on Them Back in School but it was only during the lockdown when I was watching the 2017 netflix documentary, The toys that made usThat I grew to understand the journey of hello kitty. I was surprised that I resonated with its philosophy and thought they would be good to collaborate with some. Cut to 2024, their 50th anniversary, and they approached péro [as part of their expansion plans for India],

But how did this come about?

Journalist Supriya Dravid who has written about me, from my first collection online, knew someone in the sanrio office. When they mentioned the idea of ​​a collaboration, she recommended péro.

“All sorts of people wear pero, not just the creative communication, thought the latter go for her wacky jackets. She appeals to people who like the frills as well as those who like elegant, understed colotes with fin detailing, like a simple check or stripe. What’s extraordinary is that she has been able to, with her layering, straddle bot during worlds. That’s her success. Westerners may not want to go for the frillly pieces but love the freench knoting and the faggoting. Her References are very clever, unusual when you see it for the first time. She Stays True With What She Started With, Continues to Draw Upon That. And she has live built up this Archive that has become a world unto itself. “Kiran RaoAmethyst

You have often said that the universe makes things house for péro …

Yes, from the first season that we launched. I was one of the gennext designers and of seven of us, by fluke, two designers were featured in vogue italia. My distributor adele gandola, then a housewife in milan, happy to open that very page and her mind was set with just one picture of péro. She Visited Us, And Since We We WERE Ready With Our Garments, She Took Them Back With Her and to the Relevant Shops in Europe. I had Never Travelled Overseas Back then. Thanks to her, we had expert orders in the first season, and was in over 50 shops overseas. That is unusual for any Indian fashion brand. Everything Else that Happy After Felt Like It Happened Organically: The Young Entrepreneur Award from the British Council, The Vogue Fashion Fund… Any money was good money for the business. It gave me a lot of exposure and we kept building our business.

While Hello Kitty Has Had Several Collectorates, It Shares Some Traits With Péro…

Take the bow on Hello Kitty, IT Signifies Connecting People. The brand is about love and kindness, which is our philosophy too. The Character does not have a mouth… we too let our work for its. And the “Small Gift, Big Smile” Tagline Sanrio Used Sometime Back, for our customers it is the little someting they discover in our garments, be it a little or a customized button. With this ss 25 collection, we are portraying hello kitty’s world through the eyes of péro. We play on nostalgia with all our shows and collections. Like kids, we don’t care too much about what people think or say.

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“I have dreamed of a jacket in which I could carry my nine museum bhavan books, that I could where out and open into an accordion, turning me into the museum item. Over months of Sampling and Making Variations, Aneith and I Found the Perfect Solution. I wore this jacket to the show. I also display it in my exhibitions. When I First Saw Aneth’s Work I was blown away by the detailing and to how the cloths ‘felt’ on the wearers body raather rather than how they ‘looked’. ,Dayanita singhPhotographer

Were there challenges while working on this collab?

We work two years in advance as a brand. But when Hello Kitty Came to Us Eight months ago, our SS 25 color palette was fortunately the same as their world: blue, red, pink and white. The collection has animal motifs, strawberries, cherries, all in mixed media and embroideries. We are triant woven textiles such as jamdhani and brrocade, and enjoyed the process but it resulted in a very distorted version of hello kitty. There is a lot of protocol to maintain the proportion and likeness of the character, which we must be working, especially as it is 50 years old! Since we had better control over embroidery, we rendered hello kitty through embroidery and prints instead.

The Hello Kitty Theme Extends Across Shirts, Dresses, Skirts, and Jackets. There are both your classics and experience.

I cannot forget the first péro clients who came all the way to my dda flat [at Siddhartha Extension in New Delhi] 15 years ago. It was also my workshop. Photographer Dayanita Singh, Writer and Activist Arundhati Roy, Filmmakers Mira Nair and Kiran Rao, British-NINDIAN sculptor anish kapoor… they all discovered uss there and beLieved in what you doing. I wanted to create timeless styles and they helped me hold on to that belief and philosophy. So we still do our classics line AlongSide our experienceal line, with new fabrics of course.

The jacket that was upcycled | Photo Credit: Special Arrangement