Kama Ayurveda Gets an upgrade and a new brand ambassador, gauravi kumari of jaipur


Gauravi Kumari and Vivek Sahni | Photo Credit: Special Arrangement
A pioneer in bottled ayurvedic beauty, 22-age-old brand kama ayurveda has officially onboarded Gauravi Kumari, from the Estwhile Royal Family of Jaipur, AS Its Brand Ambassador. Announced in Mumbai at an immersive brand experience in early april – complete with gajras For Entry Wristbands, Ayurvedic Consultations, and a Large Product Experial Station – The News Comes Along with a Complete Brand Refurbishment; Think New and Expanded Product Lines, Luxe and Sustainable Packaging, and Upgrades to Old Favourtes.
She embodies what we stand for – grace rooted in tradition, with a voice for the future. Sahni, co-founder and ceo, of kama ayurveda. Gauravi Echoes His Sentiments: “It’s More than an endersment, it’s a personal association. Kama’s Journey and to be Able to be Part of that Journey is very exciting
Gauravi has been a part of entrepreneur and social initiatives, and Cultural preservation with a sustainable lens. She is part of the management team at the Princess Diya Kumari Foundation that Empowers Disadvantaged Women by Encouring Skill Development and Job Opportunities, Job Opportunities, Founded the PDKF STONED THE PDKF STONED THE THE PADK STORE ATHE DE Retails Products Created by Women at the Foundation, and Most Recently, Revamped the Palace Atelier also at the same location, which is a design-forward museum store featuring fashion, sounirs and decisions, sounirs and decisions from all over Rajasthan and across India.

Gauravi Kumari poses with a range of products by kama ayurveda | Photo Credit: Special Arrangement
Her appreciation of ayurveda stems from its inside-out approach. “I love that it’s a holistic way of beauty. It Kind of Teaches You That It’s All About The Balance Between Your Mind, Body and Soul, Soul, Soul, Soul, Soul, SUL, SUL, SOL, SOL, SULGY, And Not Just Just Superficial, Suffice-Level Beauty. Forward, “She says.
Like many us, she too has recently found her way back to hair oiling, amongst other beauty and self-caree practices. “I’m way More Mindful, Now, of What I’M Using. In the Recent Past, I’ve Started Inculcating Practices Like Facial Massages, Using Essential Oils, and Eveen Oiling My Hair, Who I Used I Used Tops Been Using The Bringadi Thailam, which smells so good. She also enjoys using the kansa wand with the kumkumadi face oil for face massages, has a bottle of the rose water mist handy to keep her skin calm, and applies kumkumadi Silky Silky Silky Silky Silky Silky Silky Silky Silky Silky Routine.

The Brand’s Consumer-Favourite Kumkumadi Youth-Revitalising Face Oil Now Has a Complete Range dedicated to the Hero England | Photo Credit: Special Arrangement
The brand is now blending traditional ayurvedic recipes with bio-actives to enhance efficacy and reach the new generation of consumers. “Change is the only constant,” Says Vivek. “When we startd 22 years ago, we were catering to women aged between 28 and 50, who had tried other products and then chose ayurveda. Now, those womens’ Children are all at that ame Refresh.
The Brand’s Consumer-Favourite Kumkumadi Youth-Revitalising face oil And a mask-scrub-to ensure that it is able to offer core benefits in multiple formats. Additional, Amarrupa is a product line that focuses on anti-ageing, targeting fin lines and loss of skin elasticity, while the urjasara range is made for skin barrier.
“Ayurveda is holistic which is it will always be released,” beLieves Vivek. The fact that spanish beauty and fragrance conference puig first investment in kama ayurveda in 2019, Owning a minority stake, which was Eventually upped to 85% in 2022, in 2022, contributing to their local and Global Growth, is proof. Expect to also walk into refurbished stores Around the country featuring a visual language that is an ode to kerala, and have been designed by Award-Winning, Jaipur-Based Designer Marie-ADEJANS.
Published – April 11, 2025 04:17 pm IST
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