Designer tarun tahiliani is reimagining indian couture through his menswear brand tasva

Tarun tahiliani is a name that needs no introduction, even if you are not familyia with the fashion world. With a career spanning almost three decades, his vision of blending Indian craftsmanship with western aesthetics has paved the way for the Indian fashion industry to make it a global platform.

While it could be argued that wearing a tarun tahiliani outfit Ya birla fashion retail limited (abfrl) that focuses on affordable traditional Indian Menswear.

Tarun Tahiliani | Photo Credit: Giri Kvs

Launched in 2021, Tasva has now multipliple stores in Major Indian Cities. The designer was recently in Bengaluru to showcase tasva’s new wedding collection and the launch of its new store in Indianagar.

The collection is a harmonious interplay of Floral, Fluid and Geometric Artwork, Creating Designs That Are Not Only Rooted in India’s Traditions, But are also also also also also modern as well. Inspired by the tree of life, the intricate elegancy of lippan art and the fluidity of paisleys, each piece is adorned with Indian embroidery technique Aari, Zardozi And Mirror Work.

Tarun Tahiliani from Tasva Fashion Show. , Photo Credit: Special Arrangement

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Amidst the store opening and fashion show in Bengaluru, the designer spoke about his new collection, the state of Indian textiles today and what goes behind creating a collection.

Since we have been Around for two years now with tasva, we are reinforcing a lot of our oven Learnings about our customers into the collection. For instance, we have increased the use of colors – from soft pastes such as ivory, lilac and beigs to pale yellow and mustard for the haldi Ceremony. The men are loving it, and it brings a festive touch to our Indian culture, “Says tarun.

“For this collection, we have bundis in subtle textures with lots of color options; There is also patra Work, that looks like mirror work, as that is trending now. We are constantly retaining fit and comfort. ”

At a time when the fashion industry, especially in India, is debating the revival of Indian craftsmanship amidst a consumer-Dr.-Driven Culture and Rapid Technologist Advancement, Tarun is all about essence.

“Thought we have made a lot of innovation in technology and medicine, when it comes to fashion, we need to stop trying to make everyothing look like Costumes from Royal India. There is a vibrant new India now and we have to design for their needs; New Fits with Fabrics Such as Lycra, zippers in churidars or a corset choli that laces up – these are the big nods to modernity and technology of construction. ”

“Anyone Wearing Hema Malini’s Costume from from Sita and Geeta Would Look Ridiculous in Today’s World Unless it was a period film. Times, Life and Trends Change – Fashion has to Evolve With It, “He Adds.

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Over the Years, with Machines Making A. FORAY INTO SHE Fashion Industry, Handlooms have taken a hit. “With changing times, we too, have to adapt. While there may not be a noticeable difference between the products of power and handlooms, the price drops are significant. It is a dilemma, but we are doing a lot of work to keep great weavers and master craftsmen in business. “

When asked about his current inspiration, tarun spoke about his recent visit to the ongoing kumbh mela in Prayagraj. His association with kumbh was also reflected in his 2013 Kumbhback collection That Drew from the color palette of the sadhus. “From my recent visit to the kumbh i am going to use that those hues, thought not in their regular tones but as mughal colors. As a designer, ideas are constant fusing in your head and that is the most interesting part of what we do do. “

With Multiple National and International Shows under his belt, tarun has shown his collections on some of the world’s most prestigious runways. Reflecting on his journey, he says, “My first solo was an aids fundraiser in 1994 and it was a sit-down dinner for 400 people. Then, for my show in Milan (in 2002, he was the first Indian designer to showcase his collection in milan) they pushed me to do a modern version of India.

“We started the show with one sari and ended it with three lehengas – From the jewelery to the dhoti Pants, Everything was contemporary, along the lines of what a western woman might wear. I also feel my last two tasva shows we remarkable as i have never after an energy like that at a tarun tahiliani show before. “

One Piece of Advice Tarun has for the Upcoming Designers: “It’s a brutal and competitive world, we are in an age of social media where things get copied fester. Pursue it as if it’s the only thing you have got to do, like breathing oxygen. “