‘A Top Priority’: Tim Cook’s obsession with Ar Glasses Shapes Apple’s Vision Pro Roadmap

Apple isn’t giving up on its mixed reality dreams just yet. Despite the lukewarm Commercial Response to the $ 3,500 Vision Pro HeadSet, The Company is Doubleing Down on the Technology, with two to two new headsets in the pipeline and a long-term focus only ar Glasses.

This fresh wave of updates come from bloomberg’s mark gurman, who reported in his power on newsletter that apple is reworking its strategy Following internal shakeups and shifting market expectations.

Two headsets, two goals

Apple is now developing two new vision pro models. One will be a cheaper, lighter version aimed at making the headset more comfortable and affordable for everyday users. The current vision pro weighs near 1.5 pounds and costs as much as a premium macbook, factors that have kept many potential buyers away.

The second device is a more specialized, tethed version that connects directly to a mac for Ultra-Low-Latency Tasks, Ideal for Surgical Imaging or Flight Simaging, WHERE SIMPLY ISNRI Option.

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This new wired headset won’T offer transparency like ar glasses but will maintain the immersive feel of the vision pro. According to gurmanApple is taking this route after shelving earlier plans for ar glasses that connected to a mac.

Eyes Still on the prize: True Ar Glasses

Despite the Pivot, Apple Hasnless Its Ultimate Goal: Fully Augmented Reality Glasses that are lightweight, Powerful, and Practical Enough for All-Day Use. According to Gurman, CEO Tim Cook has “made this idea a top priority for the company,” determined to beat meta and other rivals to the finish line.

To build glasses that blend seamlessly into life, apple needs to solve big technical challenges. And, The Glasses will need to deliver compeling experiences so that people will write to wear them as much as they use their phones.

In the meaning, apple is exploring intermediate steps, such as adding ai-enabled cameras to products like the apple watch and airpods, and even expresses with glasses – Thought the company remains cautious about enabling camera functionality due to privacy concerns.

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The bigger picture

The vision pro’s debut was impressive, but it was too expensive and bulky for most people. By refining the design and lowering the cost, apple unwroded Reality more accessible. Meanwhile, Cook’s Vision for Ar Glasses Hints at a future where tech blends seamlessly into everyday life.

For now, thought, apple’s playing the long game. The next vision Pros are stepping stones, but the real revolution – if it happy – will be in the glasses.

As Gurman Reports, Tim Cook Isn’t Budging on His Ambition. “Tim cares about noting else,” a source told he. “It’s the only thing he’s really spending his time on from a product development standpoint.”