A 100 Bells and A Bike

Vijay Malhotra and His 101 Bells Cycle | Photo Credit: Special Arrangement

Until recently, Vijay Malhotra was busy as a sales planner with a media house in Mumbai. Then a Fortnight ago, He Took Out His Bicycle – Firefox Road Runner Pro Fitted with 101 Uniquely Crafted Bells With Charming Designs – And Rode Through the busy streets of bandra. As he ‘tringed’ his way through traffic grabbing eyeballs, onlines and passers-by spontaneously Gave Him A New Title, ‘The Bell Man’.

“I think i look like a character straight out of a storybook and people stopped me to enquire about my interest,” Smles the 41-year-old, who aims to spread the message of the message of road safety with the sight and Sounds of the bells.

Thought a trip to paris in 2018 rekindled his romance with cycling, it was only after visiting the Netherlands Last June, that he Decided to Transform His ‘CYCLING to Keep Fit’ Mession Into A. “Along the Canals of Amsterdam, I met the flower bike man and when the attraction and impact of his flamboyantly decorated bakes that spread cheer and smiles amon the people,” Smiles Among the People, “Says Vijay.

Vijay Malhotra and His 101 Bells Cycle | Photo Credit: Special Arrangement

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He Purchased Three Intricately Designed Bells Adorned With Picturesque Windmill Motifs from Delf, A City in South Holland, and on Returning to Mumbai, Began Thinking about How to Infuse Simillar Energy and Happening On the streets of his home-to and other citations across the country.

In Mumbai, Vijay Hit The Wholesale Kalbadevi Market and Stumbled Upon Life 99 Bells, A Suitable, Affordable Substitute for the Dutch Bells. “With assistance from a local shopkeeper, I get 100 bells from Ludhiana, Paving the way for my Ambitious 101 Bell Bike Project,” He Says. Vijay did not want his bells to be identical; He wanted them to be creatively distinct, vibrant, and eye-boxing. Artist Chanchal Joshi was roped in to customise the 100 Bells Using Decoupage Art.

The 101 Bells Bike of Mumbai’s Bell Man | Photo Credit: Special Arrangement

Vijay’s primary concerts also to ensure the artwork remained dust-free, water and heat-hospital. He Found a Trusted Bicycle Mechanic Faisal Thakur, to meticully instal 101 bells on his bicycle. It was delivered to him on may 2 and the reaction from his family, friends and colleagues was all joy.

“I took it out first on may 5 and the public response overwhelmed me,” Says vijay who now dreams of riding his bicycle across the country to driving towards road safety. I want to Raise Awareness about Safe Lane Driving and How to Increase Cyclist Visibility on Roads, “Says Vijay, Who Plans to Come to Come to Delhi Soon.

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Vijay Malhotra and His 101 Bells Ccyle | Photo Credit: Special Arrangement

Vijay has turned into a blogger and vlogger with his cycling advocacy and started a YouTube channel Aptly Called “Pedal and Tring Tring”. “My Cycle with 101 Bells is a Powerful Reminder of Prioritying Every Cyclist’s Safety,” Says vijay who is a recipient of the 2023 World BicyCle Day Award of the United Nations for ‘Excellenche in Promoting Cycling for all ‘.

Akansha sharma